Marketing preparation

Marketing is a mix of business activities designed to present products and services in such a way as to make them desirable. In other words, it’s the bringing together of buyers and sellers for the mutually advantageous exchange or transfer of products or services.

To market effectively you need to communicate the value of your offering in such a way that the customer can’t resist. But before you get out there and start trying to sell, you need to get fully prepared to make the most of every opportunity.