Sometimes we spend so much time trying to be clever with new marketing ideas and messages that we forget the thing that we need to do before anything else.  Build an audience.  After all, it’s like planning an event and forgetting to invite anyone.  You turn up to do your talk and it’s only you in the room.

One of the best ways to build an audience that you have control over is via an email list.  This month’s module is all about different ways to add more subscribers to your list and there is a checklist for you to download and work through.